Cheap reach at scale
CPMs remain well below Meta in most markets, which makes TikTok the most efficient place to introduce a new product.
Native-first video advertising
TikTok Ads
TikTok punishes advertising that looks like advertising and rewards everything else with reach that other platforms cannot match at the same price. The channel works — but only for brands willing to make content on its terms.
Where it pays
Reach,
Reach,
cheaply
What TikTok Ads is genuinely good at — and where it earns its place in the budget.
Reaching audiences other channels miss
Not only the youngest cohort any more — the platform's demographics have widened considerably across Europe and the USA.
Creative that travels
A hook that works on TikTok almost always works as a Reel and often as a YouTube Short, so one production budget covers several channels.
Genuine discovery
Products with a visible transformation, a demo or a story find audiences here that search advertising cannot reach.
Scope
Inside the
Inside the
account
What we do on a TikTok Ads account, week to week.
- Native creative direction — briefs written for the platform, not adapted from a TV spot
- Rapid hook testing: many openings, few survivors, fast decisions
- Spark Ads to put budget behind organic posts that are already earning attention
- Creator collaborations and whitelisting, from brief to usage rights
- Campaign structure and bidding built for TikTok's learning behaviour
- Pixel and Events API setup, with post-click behaviour verified
- Weekly creative review — what to keep, cut and reshoot next
Formats
In-Feed, Spark Ads, Video Shopping, creator content
Best for
B2C brands, apps, and products with a visual story
Typical setup
1–2 weeks once creative is ready
Reporting
Weekly dashboard, monthly review call
Worth knowing
Volume of creative beats polish
The single strongest predictor of TikTok performance is how many distinct hooks you can test per month. We plan production around that number rather than around a small set of expensively produced assets.
Questions
Before
Before
you ask
Our brand is quite formal. Does TikTok still make sense?
Sometimes not, and we will say so. TikTok rewards a specific tone; if your brand cannot credibly adopt it, budget usually performs better on Meta or Google.
Do we need to appear on camera?
It helps but is not required. Product-led, screen-recorded and creator-led formats all work — we choose based on what you can sustainably produce.
Can you work with creators for us?
Yes, from briefing through to whitelisting so the best-performing organic content can be run as paid media.
Results
A case from
A case from
this channel
Client names stay confidential; the figures do not.
Finland · B2C · Mobile app
Cutting cost per conversion on a €1 802 test budget
Three months. Rebuilt around exact-match intent and a corrected conversion model.
Impressions
Conversions
Total budget
Cost per conversion
Other platforms