Capturing demand that already exists
Someone searching for what you sell is the warmest traffic you will ever buy. Search campaigns meet them at that moment.
Search, Performance Max, Shopping, YouTube
Google Ads
Google is the only channel where people tell you what they want before you spend anything. Our job is to buy that intent at a price your margin can carry — and to prove, in numbers you trust, that it worked.
Where it pays
Buy the
Buy the
intent
What Google Ads is genuinely good at — and where it earns its place in the budget.
Revenue for e-commerce
Shopping and Performance Max put your products in front of buyers with a clear purchase intent and a clear price comparison.
Predictable lead flow for services
For local and B2B services, a well-structured Search account becomes the most forecastable line in the marketing budget.
Scale without changing the offer
YouTube and Demand Gen extend reach beyond search volume once the core account is profitable.
Scope
Inside the
Inside the
account
What we do on a Google Ads account, week to week.
- Search campaign architecture built around themes and margin, not around whatever the wizard suggests
- Performance Max with deliberate asset groups, audience signals and brand exclusions
- Shopping feed work and Merchant Center hygiene — titles, attributes, disapprovals
- Ongoing search-term review and negative keyword discipline, weekly
- YouTube and Demand Gen once the account has a profitable base to scale from
- Google Tag Manager and GA4 implemented so conversions mean what you think they mean
- Conversion values and offline conversion import, so bidding optimises to revenue
- Bid strategy testing with a change log you can read
Formats
Search, Performance Max, Shopping, Display, YouTube, Demand Gen
Best for
Businesses with existing search demand or a product feed
Typical setup
2–3 weeks including tracking
Reporting
Weekly dashboard, monthly review call
Worth knowing
Tracking is part of the job, not an upsell
Every Google engagement includes Google Tag Manager and GA4 review. If conversion tracking is wrong, smart bidding optimises toward the wrong thing and the whole account underperforms quietly. We check that first — before touching a bid.
Questions
Before
Before
you ask
Do I need conversion tracking in place before we start?
No. If it is missing or unreliable, we set up Google Tag Manager and GA4 as part of the launch and validate every event end to end before spending.
Can you work with a small starting budget?
Yes. Several of our accounts started under €2 000 for a full quarter. A small budget changes the strategy — narrower targeting, fewer campaigns, tighter match types — but it does not prevent results.
Do you take over an existing account or rebuild it?
We audit first and tell you which is cheaper. Rebuilding loses learning history, so we only recommend it when the existing structure is holding the account back.
Results
A case from
A case from
this channel
Client names stay confidential; the figures do not.
Finland · B2C · Mobile app
Cutting cost per conversion on a €1 802 test budget
Three months. Rebuilt around exact-match intent and a corrected conversion model.
Impressions
Conversions
Total budget
Cost per conversion
Other platforms