Reaching a specific job in a specific company
No other platform lets you target by seniority, function, company size and industry with comparable accuracy.
B2B advertising
LinkedIn Ads
LinkedIn is expensive per click and cheap per qualified opportunity — but only when the targeting is disciplined and the offer is worth a professional's attention. We measure this channel against pipeline, not against form fills.
Where it pays
Reach the
Reach the
buyer
What LinkedIn Ads is genuinely good at — and where it earns its place in the budget.
Account-based campaigns
Upload your target account list and advertise only to the companies your sales team actually wants to talk to.
Long sales cycles
Sustained presence with the buying committee over months is exactly what LinkedIn is built for.
Credibility by association
Thought-leader ads from a founder's profile consistently outperform the same message from a company page.
Scope
Inside the
Inside the
account
What we do on a LinkedIn Ads account, week to week.
- Audience architecture by job function, seniority, company size and industry
- Account-based targeting from your own target and CRM lists
- Lead gen forms with fields chosen for lead quality, not for volume
- Thought-leader ads run from founder and expert profiles
- Document and carousel ads for offers that need to demonstrate substance
- Cost control — bid strategy and frequency management on a costly auction
- A lead-quality feedback loop with your sales team, feeding back into targeting
Formats
Single image, document, video, carousel, lead gen forms, thought-leader ads
Best for
B2B services, SaaS and high-value considered purchases
Typical setup
2 weeks including tracking and CRM alignment
Reporting
Weekly dashboard, monthly review call
Worth knowing
Lead volume is the wrong target
It is easy to make LinkedIn produce cheap leads and hard to make it produce good ones. We agree a definition of a qualified lead with your sales team before launch and report against that definition from the first week.
Questions
Before
Before
you ask
What is a realistic minimum budget?
LinkedIn needs enough volume to learn. Below roughly €1 500 per month the data is usually too thin to optimise, and budget is better spent elsewhere first.
Can you connect it to our CRM?
Yes. Lead gen forms can push straight into most CRMs, and we build reporting so closed-won revenue can be traced back to the campaign.
Are thought-leader ads worth the setup?
In our experience yes — they typically earn materially better engagement than company-page ads for the same spend, which is why we set them up wherever a founder is willing.
Results
A case from
A case from
this channel
Client names stay confidential; the figures do not.
Finland · B2C · Mobile app
Cutting cost per conversion on a €1 802 test budget
Three months. Rebuilt around exact-match intent and a corrected conversion model.
Impressions
Conversions
Total budget
Cost per conversion
Other platforms