Cases & results

Real
numbers

Client names stay confidential — the figures do not. Every case below reports what was spent and what came back, in the same terms we use in the monthly review.

Finland · B2C · Mobile app

Cutting cost per conversion on a €1 802 test budget

A Finnish B2C app arrived with a small quarterly budget and a conversion setup that was double-counting events. We fixed the measurement first, rebuilt the account around exact-match intent, and let the corrected data drive bidding for three months.

Conversion tracking rebuilt and validated before any spend change
Search terms harvested weekly into exact-match campaigns
Budget held flat while cost per conversion came down

Impressions

Conversions

Total budget

Cost per conversion

Conversions by month total

99 194 345

Month 1
Month 2
Month 3

The third month alone beat the first two combined — the point at which the corrected conversion signal had enough history to bid on.

More work

Selected
engagements

Anonymised by market, model and channel — the level of detail our clients are comfortable publishing.

Sample data — replace

Scaling a Nordic service brand without raising cost per lead

Google Ads + Meta Ads · 6 months · Finland, B2C services

Tracking rebuilt in GA4 before any budget increase, then spend raised in controlled steps while cost per lead was held inside an agreed ceiling.

—

Leads

—

Cost per lead

—

Budget

—

Period

Sample data — replace

B2B pipeline from LinkedIn in a narrow German niche

LinkedIn Ads · Germany, B2B

Account-based targeting plus lead gen forms, scored against qualified pipeline rather than raw form fills, with a weekly quality loop back from the sales team.

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Qualified leads

—

Cost per SQL

—

Budget

—

Period

Sample data — replace

US home-services brand: lowering cost per booked job

Google Ads · USA, local services

Call and form conversions separated and valued differently, so bidding stopped treating a price enquiry and a booked job as the same outcome.

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Booked jobs

—

Cost per job

—

Budget

—

Period

Sample data — replace

Beauty brand: creative testing that halved cost per purchase

Meta Ads + TikTok Ads · Ukraine, e-commerce

A fixed monthly creative cycle replaced ad-hoc production, with hooks retired on a schedule and winners rebuilt into new variants.

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Purchases

—

ROAS

—

Budget

—

Period

Clients

In their
words

Written by the people who signed off the budgets.

Placeholder testimonial. Replace with the client’s own words — two to four sentences read best in this layout.

Client name

Role, Company · Country

The roster

Eleven
accounts,
five markets

Construction in Helsinki, removals in Florida, a bank in Kyiv. The work travels because the method does — every one of these is a live site you can open and check.