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The studio & the founder

About
Aderera

A digital advertising studio built on a simple conviction: every great business deserves a brand powerful enough to match its ambition — and marketing that can prove it is working.

Kateryna Shchuka, founder of Aderera
Kateryna Shchuka
Founder & Performance Marketing Strategist
Hi, I’m Kateryna

Five years
of other
people’s
budgets

I have spent more than five years running paid advertising for businesses in Finland, across Europe, in the USA and in Ukraine — from a mobile app testing its first €1 800, to established brands scaling across several markets at once.

What I learned in that time is that most advertising does not fail because of the ads. It fails because nobody agreed what success meant, the tracking quietly reported the wrong thing, and by the time anyone noticed, the budget was gone. Aderera exists to make that outcome impossible.

I founded the studio to work the way I always wanted to work as a specialist: strategy written down before launch, numbers you can check yourself, and no report that says more than the account can support.

Kateryna on LinkedIn
Mission & purpose

What we
are for

To help visionary businesses become category leaders by combining strategic thinking, exceptional branding and measurable marketing performance.

Strategy before tactics

No campaign gets built until we agree what it is supposed to change in the business. The plan is written down, and you keep it.

Transparent reporting

You see the same numbers we do, in your own accounts, whenever you want. No metric appears in a report that we cannot explain.

Premium, not precious

Considered work, delivered on time. Confidence in the craft, and none of the mystique agencies use to avoid hard questions.

Built to last

We optimise for sustainable growth rather than a good-looking first month. Every decision has to still make sense in a year.

By the numbers

Where we
have worked

Clients across six countries, on every major advertising platform, in both B2C and B2B.

Years in performance marketing
Brands scaled
Countries
Ad platforms run in-house

Selected
clients

  • Aste Helsinki · Finland
  • Kirkko & Kaupunki · Finland
  • Bees Moving ST · USA
  • Hairports Miami · USA
  • Osteopathy · Europe
  • Strategy UP · Germany
  • Industrialbank · Ukraine
  • Nata.beauty · Ukraine
  • Sly Production · Europe
  • Justfit Lviv · Ukraine
  • Urich · Europe / Ukraine
The team

Small,
senior,
quiet

Aderera is a small senior team working under one name. The person who audits your account is the person who builds it and the person who reports on it — so there is never a handover, and you always know exactly whose work you are reading.

Work is remote from Helsinki, across European and US time zones. What you get is a single point of contact and a studio behind them.

The Aderera team at work around a shared desk
How we work

Four steps.
No mystery.

The same sequence on every account, whatever the budget. You always know which step we are on and what happens next.

Audit

We look at the account, the tracking and the numbers you already have, and give you an honest read before anything changes.

Strategy

Channel mix, budget split, offer and targets — written down, agreed and tied to a business outcome.

Launch

Campaigns built, tracking verified end to end, creative shipped. We launch when the measurement is trustworthy.

Optimisation

Weekly iteration on bids, audiences and creative, with a reporting rhythm that shows you the same truth we see.

Certification

Current,
not collected

A Google Ads certification lapses after twelve months, so the date matters as much as the badge. Every credential Kateryna has earned is listed here — the live ones and the ones since superseded, greyed out. Open any line to see the certificate.

Work with
Aderera

Tell us what you are selling and what you need it to do. We will tell you honestly whether we are the right studio for it.

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