Digital advertising studio · Helsinki
We plan, run and report paid advertising on Google, Meta, TikTok, LinkedIn and Apple Ads — for businesses in Finland, Europe and the USA.
Trusted by brands in 6 countries
Aderera is a digital advertising studio founded by Kateryna Shchuka. Behind the brand is a small, senior team — and behind every account is a strategist who knows your numbers by name.
Five-plus years in performance marketing, with clients in Finland, across Europe, the USA and Ukraine. We build marketing systems where every channel works together, strategy comes before tactics, and every decision supports sustainable growth.
01 / 08
Every platform has its own page — what it is good for, what we do, and what it costs you to ignore it.
All servicesThe same sequence on every account, whether it is a €1 800 test budget or a multi-market rollout. You always know which step we are on and what happens next.
We look at the account, the tracking and the numbers you already have. You get an honest read on what is working before anything changes.
Channel mix, budget split, offer and targets — written down, agreed, and tied to the business outcome you actually need.
Campaigns built, tracking verified end to end, creative shipped. We launch when the measurement is trustworthy, not before.
Weekly iteration on bids, audiences and creative, with a reporting rhythm that shows the same truth to you as it does to us.
Client names stay confidential. The figures do not. Every case below reports what was spent and what came back.
Three months. Search plus app campaigns, rebuilt around exact-match intent and a corrected conversion model.
Six months on Google and Meta, with tracking rebuilt in GA4 before any budget increase.
Account-based targeting plus lead gen forms, scored against qualified pipeline rather than raw leads.
They rebuilt the account around margin rather than clicks, and the difference showed up in the bank rather than the dashboard.
The first thing they fixed was our tracking. Everything we thought we knew about our channels turned out to be measured wrong.
Weekly reporting we actually read. No vanity metrics, no filler — just what changed, what it cost and what happens next.
We had been running ads for two years. Within a quarter the cost per booking was down by a third on the same spend.
Creative testing became a routine rather than an argument. That alone changed how the whole team works.
They said no to two channels we asked about, and explained why. That is when we knew we had the right partner.
Onboarding took a week. The audit that came out of it was more useful than the year of reports we had before.
Straightforward people who answer the question you asked. Rare enough in this industry to be worth saying.
Send a short brief and we will come back with an honest read on what your advertising could do — before you commit to anything.